Privacy Policy

This privacy policy was last updated on October 2nd, 2023.

AirsoftRanger.com wants you to have a positive experience with its Products and Services. We want you to know that we respect your privacy and security. Our goal is to provide you with an experience that delivers the information and resources that are helpful to you. In order to achieve this goal, we collect information from you.

When we talk about “Personal Data” in this Privacy Policy, we are talking about Device Information, Order Information, and Information you provide.

This Privacy Policy explains which Personal Data we (AirsoftRanger.com) collect and how your Personal Data is collected, used, and/or shared when you use any of our Websites (listed below) and/or any of our online or mobile products (including any applications, “apps”), hardware (including Axeon Optic Devices), or other services (collectively, “Services”), including when you access the Services through game system platforms or mobile devices. By using the Services you agree to AirsoftRanger.com’s Privacy Policy and that we may process, transfer, and store your information in the United States. AirsoftRanger.com (7700 Chad Colley Boulevard, Fort Smith, AR 72916 is the controller of Personal Data that may be collected).

AirsoftRanger.com Web Sites include:

• SelfDefenseMall.com

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE SERVICES.

We will post any modifications or changes to the Privacy Policy on AirsoftRanger.com Web Sites. We reserve the right to modify this Privacy Policy at any time, so we encourage you to review it frequently. Your continued use of the Services signifies your acceptance of our Privacy Policy. We regularly update our software application(s) to make improvements. To ensure that this Privacy Policy accurately reflects your use of the Services, you will need to ensure that you are using the most recent release of any AirsoftRanger.com software applications.

PERSONAL DATA WE COLLECT

AirsoftRanger.com collects a variety of information that you provide directly to us, including Personal Data that may be contained in videos, comments, or other submissions you upload or post to the Services. “Personal Data” is information that is related to an identified or identifiable natural persona and is protected as Personal Data under applicable data protection laws.

The specific types of information collected will depend upon the Services you use, how you use them, and what you choose to provide, and may include your full name, email address, phone number, product serial number, home address, mobile phone number, credit card information, shipping address, zip code and any other information you willingly provide. The Services may request your Wi-Fi network name and access to your photos and videos to enable you to download photos and videos to your computer/mobile device or upload photos and videos to your social media accounts.

Those who win a prize in our contests may be required to provide identification for age verification purposes, which will only be used for prize fulfillment purposes. When you shop through our Web Sites, we may collect data such as the purchases you have made, items in your shopping cart, and how often you make purchases.

HOW WE COLLECT INFORMATION YOU PROVIDE

We may collect Personal Data in the following contexts:

• Uploads or posts to the Services
• Contest registration and prize acceptance
• Customer support and technical assistance
• Processing your orders for Products or Services
• Registration for your AirsoftRanger.com products (in which case we may collect the following Personal Data: Name, postal address, telephone number, email address, and information about the AirsoftRanger.com product you own and are registering such as Device ID and/or model, serial number;
• Providing updates to you regarding the Services
• Obtaining Device (such as a camera) firmware and application software updates
• Newsletter subscriptions
• Access to AirsoftRanger.com Products or Services on social networks or third-party services
• Services provided online or by way of your mobile device or the Services software or application
• Other uses of the Services where information is requested for use and/or participation (such as a voluntary survey).
• Electronic Communications
• When you use the Services, or send e-mails and other forms of communications from your desktop, mobile device, game console, or other devices to us, you may be communicating with us electronically. You consent to receive communications from us electronically, such as e-mails, texts, mobile push notices, or notices and messages through the Services and you can retain copies of these communications for your records. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
• Information We Automatically Collect
• When you use the Services that connect to the internet, including, but not limited to, when you access the Services via devices, we may use technology to automatically collect information including:
• Usage Details. When you access and use the Services, we may automatically collect certain details of your access to and use of the Services, including traffic data, location data, and other communication data and the resources that you access and use on or through the Services.
• Log Files. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use our Websites and record it in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the Website, browser type, and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences, and cookie data.
• Cookies. We may use cookies, which are small text files with unique identifiers that are sent by us to your computer, mobile device, or other device when you access our Websites. The cookies allow us to recognize your browser when you return to the Websites and to remember your login information. We may also use Flash cookies, which are managed through a different interface than the one provided by your web browser. You can set your web browser to refuse all or some browser cookies or to alert you when cookies are being sent. However, if you refuse or disable cookies, some parts of the Websites may then be inaccessible or not function properly. We use cookies to make it easier for you to navigate our Websites, to provide you with a more personalized shopping experience, and to optimize our advertising. We do not use Flash cookies or similar locally shared object technology for tracking purposes.
• Pixel Tags and Web Beacons. Pages of the Websites and our e-mails may contain small electronic files known as pixel tags (also referred to as web beacons and clear GIFs) that enable us to, for example, count users who have visited those pages or opened an e-mail and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).
• Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
• Cookies set by the website owner (in this case, AirsoftRanger.com) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
• Cookies are used for various different purposes. Some cookies are required for technical reasons for the website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our websites for advertising, analytics, and other purposes. This is described in more detail below.
• The specific types of first- and third-party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
• Essential Website Cookies:
• These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
• Who Serves These Cookies: Cloudflare
• How to Refuse: To refuse these cookies, please follow the instructions below under the heading “How Can I Control Cookies?” or use our cookie consent tool.
• Performance and Functionality Cookies:
• These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
• Who Serves These Cookies: Google Analytics
• How to Refuse: To refuse these cookies, please follow the instructions below under the heading “How Can I Control Cookies?” or use our cookie consent tool.
• Analytics and Customization Cookies:
• These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are or to help us customize our Websites for you.
• Who Serves These Cookies: Google Analytics
• How to Refuse: To refuse these cookies, please follow the instructions below under the heading “How Can I Control Cookies?” or use our cookie consent tool.
• Advertising (Targeting) Cookies:
• These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
• Who Serves These Cookies: Google AdSense
• How to Refuse: To refuse these cookies, please follow the instructions below under the heading “How Can I Control Cookies?” or use our cookie consent tool.
• Social Networking Cookies:
• These cookies are used to enable you to share pages and content that you find interesting on our Websites through third-party social networking and other websites. These cookies may also be used for advertising purposes.
• Who Serves These Cookies: Facebook, Twitter, and LinkedIn
• How to Refuse: To refuse these cookies, please follow the instructions below under the heading “How Can I Control Cookies?” or use our cookie consent tool.

HOW WE USE THE INFORMATION WE COLLECT

We use your Personal Data to:

• Provide, administer, and communicate with you about AirsoftRanger.com products, services, offers, promotions, events, and games, and to provide other news and information about AirsoftRanger.com and its select partners. This includes, for example, recommending or delivering content from the Services to you, and displaying AirsoftRanger.com ads to you across the Internet;
• Process, fulfill, and follow up on transactions and requests for products, services, support, and information;
• Create, administer, and communicate with you about your AirsoftRanger.com account;
• Administer, operate, and improve the Services and research and develop new ones;
• Establish and update accounts;
• Authenticate your identity and/or location when you log in to our site;
• To process transactions;
• Send purchase confirmations;
• Facilitate social sharing functionality;
• Transmit your Personal Data to third-party partners for the purpose of interest-based advertising; and
• To provide information, products, or services that you request from us;
• To fulfill any other purpose for which you provide it;
• To notify you about changes to our Website or any products or services we offer or provide through it;
• To allow you to participate in interactive features on our Website;
• In any other way, we may describe when you provide the information; and
• For any other purpose with your consent.

AUTOMATICALLY COLLECTED INFORMATION

The information we collect automatically may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.

• Store information about your preferences, allowing us to customize our Website according to your individual interests.

• Speed up your searches.

• Recognize you when you return to our Website.

• To deliver relevant advertising to you; and

• To estimate our audience size and usage patterns.

• To store information about your preferences, allowing us to customize our Website according to your individual interests.

• To speed up your searches.

• To recognize you when you return to our Website.

• To estimate our audience size and usage patterns.

For more information on how we use cookies, please see our Cookie Policy.

DISCLOSURE OF YOUR INFORMATION

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Data that we collect, or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of AirsoftRanger.com’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by AirsoftRanger.com about our Website users is among the assets transferred.
• To third parties to market their products or services to you if you have not opted out of these disclosures.
• To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your email address to the recipients.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• To third parties to market their products or services to you if you have consented to these disclosures. We contractually require these third parties to keep Personal Data confidential and use it only for the purposes for which we disclose it to them.
• To enforce or apply our Terms of Use.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of AirsoftRanger.com, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may share non-personal Data, such as aggregate user statistics, demographic information, and Usage Information with third parties, including advertisers, content providers, and analytics providers. This non-Personal Data does not identify you individually. We may share your information, including Personal Data, as described to you at the point of collection and as described below or otherwise in this Privacy Policy. We may share Personal Data with the following third parties:

• Business partners, including the third parties described above under “Information We Automatically Collect,” who operate websites and provide services on behalf of AirsoftRanger.com. These business partners will be given access to your information as is reasonably necessary to deliver the products or services under reasonable confidentiality terms.
• With our business partners to offer you certain products, services, or promotions.
• With other companies to bring you co-branded services, products, or programs. If so, we will identify the partner and present the co-branded service, product, or program.
• To our affiliates and subsidiaries, including any future subsidiaries or affiliates.
• To our third-party service providers who provide services such as website hosting and moderating, mobile application hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing services, and other services, to enable them to provide services.
• To other third-party business partners for their own marketing purposes, such as to serve targeted advertisements to you.
• In response to a request for information by a competent authority if we believe disclosure is in accordance with or is otherwise required by, any applicable law, regulation, or legal process.
• With law enforcement officials, government authorities, or other third parties as necessary to comply with legal processes or meet national security requirements; protect the rights, privacy, safety, or property of AirsoftRanger.com, its affiliates, subsidiaries, customers, or the public; or otherwise as required or allowed by law.
• In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With your consent or at your direction.

We may also share aggregated or de-identified information with third parties for research, marketing, analytics, and other purposes, provided such information does not identify a particular individual, directly or indirectly.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:

Promotional Offers from AirsoftRanger.com. If you do not wish to have your contact information used by AirsoftRanger.com to promote our own or third parties’ products or services, you can opt out by emailing us at [email protected] or following the opt-out instructions provided in the communications.

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. We use cookies to make it easier for you to navigate our Website, to provide you with a more personalized shopping experience, and to optimize our advertising. We do not use Flash cookies or similar locally shared object technology for tracking purposes.

Your California Privacy Rights

California law provides that California residents have a right to request businesses to tell them how their personal information has been shared with third parties, if at all, for the third parties’ direct marketing purposes. To make such a request, please contact us as set forth in the “Contact Information” section above. Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at [email protected] or at:

AirsoftRanger.com 94 Wanque Ave PMB 103 Pompton Lakes, NJ 07442 (862)200-7643

You can also contact us at our Contact Us page.

COOKIE POLICY

Information about our use of Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.
• Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire after a maximum of 24 months.

For more information on cookies and how to manage them, please refer to our Cookie Policy.

STORING YOUR PERSONAL DATA

We may store Personal Data in the United States or in other locations. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Data may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By providing us with your data, you consent to the transfer of your Personal Data to the United States for processing as described in this Privacy Policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

DATA SECURITY

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

RETENTION OF YOUR PERSONAL DATA

We retain your Personal Data for as long as your account is active or as needed to provide you the Services, comply with our legal obligations, resolve disputes, protect our assets, and enforce our agreements. We also retain Personal Data to comply with our tax, accounting, and financial reporting obligations, where we are required to retain the data by our contractual commitments to our financial partners, and where data retention is mandated by the payment methods that you use. The precise periods for which we keep your Personal Data vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the Personal Data has been aggregated or pseudonymized, and other relevant criteria. For example, the period we keep your email address is connected to how long your account is active, while the period for which we keep a support message is based on how long has passed since the last submission in the thread.

YOUR CALIFORNIA PRIVACY RIGHTS

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. We do not share your personally identifiable information with third parties for the third parties’ direct marketing purposes unless you provide us with consent to do so.

YOUR RIGHTS REGARDING YOUR PERSONAL DATA

You may contact us at any time by writing us at [email protected] or at:

AirsoftRanger.com 94 Wanque Ave PMB 103 Pompton Lakes, NJ 07442 (862)200-7643

If you are an EU/EEA resident, you have certain rights regarding your Personal Data, subject to local data protection laws. These may include the right (i) to request access and obtain a copy of your Personal Data, (ii) to request rectification or erasure; (iii) to restrict the processing of your Personal Data; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your Personal Data. To make such a request, please use the contact details provided above. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your Personal Data, you have the right to withdraw your consent at any time. Please note, however, that this will not affect the lawfulness of the processing before its withdrawal.

If you are an EU/EEA resident and you believe we are unlawfully processing your Personal Data, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080

If you are a resident of California, under 18, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.

If you have any questions or concerns about our use of your Personal Data, please contact us using the contact information provided.

NO RIGHTS OF THIRD PARTIES

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any Personal Data relating to users of the Website.

CHANGE OF PURPOSE

We will only use your Personal Data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis that allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

CHILDREN UNDER THE AGE OF 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any Personal Data to or on the Website. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected] or at:

AirsoftRanger.com 94 Wanque Ave PMB 103 Pompton Lakes, NJ 07442 (862)200-7643